American society has been largely conditioned if not psychologically reinforced to value style over substance via commercialization of our society.
The main purpose in American capitalism is to sell, not inform or enlighten, no matter the means of communication: whether it be publishing, radio, music, movies, T.V. or the Internet.
The primary promotion is emotion; because that's what sells much more often than reason.
The GOP at least since the days of Reagan recognized this and their primary market since has been the incurious thinkers, people; who paid more attention to how something made them feel versus the actual underlying message. That's why Reagan used Bruce Springsteen's "Born in the USA" song as an anthem despite the lyrics of the underlying message being about the tragedy of that war and it's aftermath on the participants because the song was mismatched to some rocking music, so on the surface it sounded upbeat and pro-war.
The same thing with *rump's usage of the Apocalypse Now scene which basically just shows some pretty explosions; sort of like the Fourth of July in the background and a macho voice proclaiming victory! He's aiming at non-thinking emotion to sell his product; which is basically targeting the incurious thinkers to focus on the tree, and not the forest.
If *rump had used the quote "I love the smell of Napalm in the morning" tied to this image, most people would've been repulsed, and he knows this.
The Terror of War, June 8, 1972: Kim Phúc, center, running down a road naked near Trảng Bàng after a South Vietnam Air Force napalm attack.
https://en.wikipedia.org/wiki/Phan_Thi_Kim_Phuc
Edit history
Recommendations
1 members have recommended this reply (displayed in chronological order):
= new reply since forum marked as read