(Jewish Group) Adidas chose a pro-Palestinian activist to promote its new shoe. It didn't go as planned

[Behind the Aegis]

For a company whose founder was a literal Nazi, you would think Adidas might tread lightly launching a shoe referencing the 1972 Munich Olympics, when 11 members of the Israeli delegation were killed after being taken hostage by a Palestinian terrorist group.

Instead, the company made Bella Hadid — a supermodel of Palestinian descent who once called Israel “a Jewish supremacist state” — the face of the new SL72 sneaker’s marketing campaign.

Now, responding to backlash on social media, the company is changing course, the second time this year it has required damage control for missteps related to antisemitism.

“We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” the company said Thursday in a statement. “As a result we are revising the remainder of the campaign.”

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