Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

Music Appreciation

Ranting Randy

(294 posts)

24. No, marketing doesn't control, it "tries" to shape desired outcomes.

Reply to highplainsdem (Reply #23)

Tue Sep 2, 2025, 10:05 AM

Tuesday

Sometimes it is successful, sometimes not. Remember "New Coke"? Their marketing plan flopped spectacularly.

You can believe that bands form and tour and sell merch spontaneously if you wish. My contention is that a marketing plan was established long before the concert dates, and it was successful and well-done. Fans wanted a reunion and the marketers were able to boost/exploit the fan's interests rather effectively.

Regarding reviewers, my contention was that astute bands treat interviewers/ reviewers nicely. That is an intelligent way to treat someone who has the power to reach thousands.

Edit history

Please sign in to view edit histories.

Recommendations

0 members have recommended this reply (displayed in chronological order):

26 replies

= new reply since forum marked as read

Highlight:

Although the guidelines I posted here ask people not to post to criticize artists others like, this Oasis reunion tour [View all] highplainsdem Friday OP

This tour made me a fan. speak easy Friday #1

This tour is part of the reason I like them much more than I used to, but the main reason is paying more highplainsdem Sunday #9

Good touring bands get my respect and attention nt Bobstandard Tuesday #26

I am meh on them. More a Radiohead and The Smile fan NewHendoLib Friday #2

Both of those Thom Yorke bands are/were good. highplainsdem Sunday #10

I'm a fan. Also, Beady Eye, Liam's side jam...good stuff cayugafalls Friday #3

Thanks! I need to give a lot more attention to Beady Eye, and Liam's solo work, and Noel's High Flying Birds. highplainsdem Sunday #11

Meh. Fiendish Thingy Friday #4

It is one of the best....marketing campaigns in years Ranting Randy Friday #6

Could you please explain exactly what you think was "a marketing campaign"? highplainsdem Sunday #14

Sure, scarcity is a strong driver, usually results in higher prices. This was the first campaign after many years away. Ranting Randy Monday #18

The demand was definitely there, but there was no "huge radio promotion months in advance." Tickets highplainsdem Monday #19

I look at the world from a marketing perspective. Ranting Randy Monday #20

I just pointed out there was only 4 days' notice, not months of promotion. That's a realistic perspective. highplainsdem Monday #21

Marketing includes trying to create demand, (they did a great job here)... Ranting Randy Tuesday #22

Wow. highplainsdem Tuesday #23

No, marketing doesn't control, it "tries" to shape desired outcomes. Ranting Randy Tuesday #24

That's backtracking a bit from what you said earlier highplainsdem Tuesday #25

All of us are entitled to "meh" opinions of artists others love. But I want to add something to highplainsdem Sunday #13

I'm Fine With It ProfessorGAC Friday #5

Thanks! They really were a BFD, and apparently still are. And the success of this reunion tour is highplainsdem Sunday #15

Grateful for the replies here so far, and hoping for more... highplainsdem Saturday #7

I've held off on responding to any of the replies here because I just wanted to hear other people's highplainsdem Sunday #8

It is an essential thing! Music hits people in such unique ways NewHendoLib Sunday #12

It would be incredibly boring if there weren't a lot of different artists reflecting and expressing different highplainsdem Sunday #16

One more kick... highplainsdem Monday #17