Return of the 'Old Timer': Cracker Barrel scraps new logo following backlash [View all]
Source: NBC New York
Cracker Barrel on Tuesday said it was scrapping plans to go to a simplified logo featuring only the chain's name. The company took heat earlier this month when it announced the new look. Gone was the picture of an older man in overalls leaning against a barrel. The words “Old Country Store” were also removed.
The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture. Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n' Shake called the new logo “a cheap effort to gain the approval of trend seekers.”
In the end, the company has decided to change course. It released the following statement late Tuesday: "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon." Shares of Cracker Barrel jumped sharply Tuesday night after the company announced the reversal. But since the debut of the new logo on August 18, shares of Cracker Barrel are down nearly 13%.
Read more: https://www.nbcnewyork.com/news/national-international/return-of-the-old-timer-cracker-barrel-scraps-new-logo-following-backlash/6377097/
Chickenshits. I went on to their site and wrote them a note. I suggest everyone do so.
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