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In reply to the discussion: Cracker Barrel loses almost $100 million in value as stock plunges after new logo release [View all]Wilson Forge? made most of the Craftsman hand tools like wrenches, etc. But the quality control by Sears was extremely good. Now who ever is making them is cutting corners and turning out poor quality tools. Probably same with all their power hand tools and bigger power tools.
It seems it was taken over by some corporate "Raider" ass hole, tearing sears apart and selling off the pieces and profiting handsomely......
I was, a long time ago, a top corporate executive in the North American Retailing field. I watched as in one fell swoop, the new Sears CEO went off on an ego tripping tangent.
In my opinion, he did TWO things that were almost immediately the kiss of death. Number one, shutting down the massive catalog business and it's profit center they had, and Number two, abandoning all their long time customer base, by completely replacing the entire clothing line that the customers had always bought and were still buying, and installing across the board a much higher "fashion" line, which was completely foreign to their existing customer base, especially in Rural America.
It has always amazed me the absolute stupidity of many individuals at the top levels of Corporate Management, who surround themselves with equally stupid "YES" people in their upper management who won't be a threat to them. (Sound familiar to our executive branch?????)
Years ago, I watched a newly installed CEO at United? Airlines. He was intent on exerting his EGO by making HIS mark on the company extremely visual. For starters, he designed a whole new color scheme for the exterior of United Airliners.......I don't think most people have any idea of what is involved in replacing the current paint job on just ONE airliner and the extreme cost. Let alone the entire world wide fleet.......Then every vehicle having the new logo and same paint job........Then the new colors and logos on ALL of the forms, stationary, tickets, ticket counters, gate counters and areas, etc etc etc........Not only the associated costs, but in addition the logistics of doing it are mind boggling.........
A senior United Captain, who had 36,000 hours with United described the process and costs to me of the time needed and the stripping the paint off just one Stretch DC8-61 or one of the new 747's.......and then re-doing the primer, and then applying the new paint job. He also described the AMOUNT OF WEIGHT that was added to a plane by just the paint job. LOL he stated that the smartest airline was American, because they didn't paint their entire plane, only painted on the logos. He said that due to that, the American planes could carry thousands of more pounds of freight and/or passengers for additional profits that the other airliners that painted their entire planes were missing out on.....
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