Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

[sop]

73. Exactly. Cracker Barrel's logo change became the most recent exmple of "evil wokeism" for right-wingers.

The name and logo changes for Aunt Jemima and Uncle Ben's also created outrage among right-wingers, the changes were viewed as "virtue signaling," "cancel culture" and "erasing tradition and history."

Aunt Jemima's parent company, Quaker Oats (a subsidiary of PepsiCo), "announced in June 2020 that it would retire the 130-year-old brand. The Aunt Jemima image was based on a 19th-century minstrel show caricature that evoked nostalgia for slavery."

"Acknowledging that the logo evoked images of servitude, the owner of Uncle Ben's, Mars Inc., announced its rebrand in September 2020. The white-haired Black man in the logo, a Chicago chef and waiter named Frank Brown, was sometimes depicted with a bow tie. In Southern states, 'uncle' was used as a deferential honorific for older Black men in place of 'Mr.' to avoid showing respect."

"Conservative outlets and commentators expressed frustration and anger over the changes, echoing broader 'culture war' sentiments, critics accused the brands of bowing to 'woke' or 'cancel culture' pressures, which they viewed as a threat to American heritage and established traditions...Some customers and critics felt the companies were needlessly abandoning recognizable and beloved brand identities. This perspective viewed the iconic characters as harmless or even positive and questioned the need for change."