Comcast's cable spinoff to be named Versant, picked to emphasize corporate versatility

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Source: CNBC

Published Tue, May 6 2025 2:05 PM EDT Updated 15 Min Ago


Comcast’s spinoff of the majority of its NBCUniversal cable network portfolio will be named Versant, the company said Tuesday, ending a months-long process to select a new corporate moniker.

The new company chose Versant (pronounced like the root of the word conversant) to emphasize its versatility and its familiarity with multiple subjects, according to Chief Executive Officer Mark Lazarus, who spoke in an interview. Versant, which had been called SpinCo until a permanent name was chosen, will own cable networks including USA, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel. It will also house digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass and SportsEngine.

The rest of Comcast’s NBCUniversal portfolio, including the broadcast network, Peacock streaming service, Universal Studios, the theme parks and Bravo, will remain with Comcast. The new name itself isn’t meant to be consumer-facing. Lazarus wants Versant to be viewed as a house of brands, with each individual asset interacting with users rather than the corporate holding entity.

“We’re going to focus on the individual brands that we have, not the corporate name,” Lazarus said. “This is a holding company name. It’s going to be used for business-to-business purposes.”

Read more: https://www.cnbc.com/2025/05/06/comcast-spinco-corporate-name-versant.html