We Went To Nebraska. What We Found Could Unrig The Economy.

[PufPuf23]

3. An Employee Stock Ownership Plan (ESOP) is an option.

BTW the link in the OP doesn't work and I did not watch the video.

Definition
An employee stock ownership plan (ESOP) is an employee benefit plan that gives workers ownership interest in the company in the form of shares of stock.

Key Takeaways
An employee stock ownership plan (ESOP) is an employee benefit that gives workers ownership interest in the company in the form of shares of stock.
ESOPs encourage employees to give their all, tying the company’s success to financial rewards for the employees.
They also help staff to feel more appreciated and better compensated for the work they do.
Companies typically tie distributions from the plan to vesting, which gives employees rights to employer-provided assets over time.

more detail at: https://www.investopedia.com/terms/e/esop.asp