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AverageOldGuy

(3,935 posts)
10. Dates directly to Newt Gingrich, 1990, "Language A Key Mechanism of Control"
Fri Oct 17, 2025, 11:28 AM
Oct 2025

1990, Newt Gingrich, "Language A Key Mechanism of Control"

As head of GOPAC, Newt Gingrich encouraged GOP candidates to use combative language that drew a stark contrast between Republicans and Democrats as a means of attracting media attention. It was so effective that within 15 years, the red-blue divide had become the narrative framework for discussing American politics.

Gingrich’s rise to the GOPAC chairmanship and later, to Speaker of the House, was propelled by his recognition that media attention is equal to political power, and that political conflict and controversy is what the media thrived on. Through GOPAC, he made sure others in the party followed his lead.



Language: A Key Mechanism of Control


Text of Newt's message to Republicans.
https://www.uh.edu/~englin/rephandout.html

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