Democrats spending millions to learn how to speak to 'American Men' and win back the working class

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12. I don't understand why people have a problem with this, republicans got in power because of stuff like this

We need more focus groups and study and analysis, test-marketing of catchphrases and so on.

One generic point I'll offer: never appear to be defending just one particular group. Always defend Americans. Not only does this keep us united and therefore stronger, but it also makes the issue more relatable for people not in that particular group.

For example, an anti-trans bathroom bill? Don't say it's unfair to trans people, say no one wants to have to carry around their birth certificate everywhere and no one wants the government asking for your papers or asking for dna samples just to go to the bathroom.