Spinning genocide: How is Israel using US PR firms to frame its Gaza war?

[PufPuf23]

#1 Spinning genocide: How is Israel using US PR firms to frame its Gaza war?

Israel has contracted three US public relations companies to help it win back American hearts and minds.

https://www.aljazeera.com/news/2025/10/30/spinning-genocide-how-israel-is-using-us-pr-firms-to-frame-its-gaza-war

#2 Spinning genocide: Why is Israel trying to reframe its war on Gaza?
Israel is losing support in two of its key battlegrounds: the hearts and minds of Americans.

https://www.aljazeera.com/news/2025/10/31/spinning-genocide-why-is-israel-trying-to-reframe-its-war-on-gaza

[iemanja]

1. They've also paid people to post

propaganda on TikTok and other social media platforms.

[Aussie105]

2. Spin away!

If facts are embarrassing and might upset some people, then you bring out the spin machine, the propagandists, the 'they started it!' arguments, and make sure the 'new' news, the 'new' way of looking at things, gets a word in on every social medium there is.

The spin?
Yep, genocide is the new thing!
It's ok, we are the good guys, they are the bad guys.
God is on the side of Israel!
We remember the Holocaust! It gives us moral superiority today!

But they won't call it genocide, it will be frames as Israel has its back against the wall, fighting for survival, no other option etc.