DCCC targets California Asian American voters in first paid ads of 2026 cycle

[BumRushDaShow]

Source: Roll Call

Posted May 23, 2025 at 6:00am


The Democratic Congressional Campaign Committee’s first paid ads of the 2026 election cycle target Asian American voters in several Southern California swing districts. The print ads, shared first with CQ Roll Call, will run in Vietnamese, Chinese and Korean community newspapers in Orange County covering three House battlegrounds:

The 40th District, located in eastern Orange County and held by Republican Young Kim.

The 45th, which includes California’s Little Saigon and saw Democrat Derek Tran flip the seat last year.

The 47th, which covers coastal Orange County and the city of Irvine and was won by Democrat Dave Min last fall.

The DCCC did not disclose the amount of the ad buy but said it was “five figures.” All three districts are expected to be highly competitive and viewed as key to determining control of the House in 2026, when Republicans are defending their razor-thin majority.

“With the DCCC’s first paid ad campaign of the 2026 midterm cycle, we’re meeting Asian American voters — a key constituency in the fight for the House majority — where they’re at and making clear that they deserve better than Republicans in Washington who are making it harder for families to thrive,’’ Sarah Lin, the DCCC’s national Asian American Native Hawaiian Pacific Islander engagement director, said in a statement.

In the ads, Democrats focus on an economic message. “Prices are up, and the stock market is shaky — all thanks to Republicans in D.C.,’’ one of the ads states in Korean. “When leadership fails, our families suffer. We deserve better.” “This isn’t what we worked for. Prices are up, and the stock market is shaky — all thanks to Republicans in D.C. like Young Kim,” states another ad in Chinese.

Read more: https://rollcall.com/2025/05/23/house-democrats-asian-american-midterm-elections/

[quaint]

1. 40th district will flip with help!

Just hoping they understand the demographics.