I know this may seem superficial

[choie]

but I DESPISE the fact that the media have taken up trump's propaganda phrase "Big Beauatiful Bill". I HATE IT! They have completely echoed trump's poisonous and ignorant PR.

[no_hypocrisy]

1. Reminds me of Shrub's

“Clear Skies” initiative to improve the Clean Air Act. And Leave No Child Behind. A mask hiding the Evil beneath it.

[choie]

2. Very true!

n/t

[FBaggins]

3. Believe it or not...

… that’s the actual title of the bill.

[onenote]

5. Yep. Section One of the Bill:

SECTION 1. SHORT TITLE.

This Act may be cited as the ``One Big Beautiful Bill Act''.

[choie]

24. "May" not "Shall"

[Walleye]

6. So of course, the news media dutifully obey and call it that. Even though it makes them sound stupid.

[Skittles]

20. it makes me sick

WTF IS WRONG WITH PEOPLE

[magicarpet]

27. It is rank propaganda....

Perception Management - the name is designed to make you think favorably at this atrocity of a bill that is a handout to the obscene rich and a death knell for the poor and not so rich.

[Walleye]

4. We will be hearing it endlessly over the next few days and months

[Johonny]

7. No the American media is complete crap

And it is obvious to everyone. Sad.

[BComplex]

12. And the same media has been propping up the republican party for more than 40 years. Since the '70s.

Fully owned and operated by the right wing. That's why they kept preaching about "the LIBERAL media" for so many years.... it helped them to keep moving the discussion further and further to the right, until now we have the MAGAts running (and ruining) the country AND the world.

[Bernardo de La Paz]

8. The media are primarily stenographers. They are so easily manipulated to use RepubliCONNER framing. . . nt

[Susan Calvin]

9. It's not superficial.

The way they spin things matters.

[choie]

25. Thank you!

[Orrex]

10. They can't wait to prostrate themselves before him.

[William Seger]

11. Beauty is in the eye of the beholder

1% think it's gorgeous.

[Martin Eden]

13. Bigly Bad Bullshit

Beelzebub's Beastial Bill?

[allegorical oracle]

14. Branding is the name of the game now that society is thoroughly immersed in

advertising for everything practically all the time. TSF knows how to do it very well.

[barbtries]

15. they probably call it

the gulf of america too.

it's independent media for me pretty exclusively. i get so frustrated and angry at legacy media.

[yorkster]

16. Agree. His silly, juvenile verbiage

make my skin crawl. A ridiculous name for this terrible bill.

[Wounded Bear]

17. This is to make us forget Pres Biden's Build Back Better plan, stealing the BBB moniker...nt

[chouchou]

18. One thing is for certain: We don't need a Barnum and Bailey circus...we already have an expensive one.

[pat_k]

19. Hear, hear! It's the MAGA Murder Budget.

... and the sooner more opponents get on board with calling it that, the more effective we will be in tying that millstone around Republican necks.

There is nothing "superficial" about effective vs. ineffective framing. I think some people think they are capturing 47's absurdity. They are not. It is sooooo counterproductive to adopt the language of those you oppose. And language matters.

Ignite people-power: The Freedom Over Fascism Toolkit:
https://docs.google.com/document/u/0/d/1s0JbXhND7-1iqABNcUNL031NQLxkLfr-USkCKGZTidI/mobilebasic

We can protect our freedoms, our families, and our futures, but to do it, we need a clear, true, powerful, and activating narrative that motivates people to join with others to confront the bullies who seek to control us.

We must STOP opposing the regime by implicitly defending a status quo that Americans across the political spectrum have rejected as failing them.

We must STOP running after the latest horror and talk about those horrors within the same narrative frame.

We must learn to say fewer things, and we must learn to say the things we do say over, and over, and over until we are tired of hearing ourselves, and then keep repeating.

Anat Shenker-Osorio is the clearest voice I have heard on the why and how. She has also created the best guide I've seen to date.

She was on the That Trippi Show April 18th, (episode: "If you want to touch a nerve, you have to touch a nerve " )

Joe has has called the episode perhaps the most important episode to date. I absolutely agree and wanted to encourage anyone who missed it to find the time to listen.

And, even more importantly, do whatever you can to help make Anat's Freedom Over Fascism Toolkit the go-to guide for ourselves, our electeds, our community leaders, our state parties, the DNC, 2026 candidates, and any other person or entity committed to reclaiming our government from the bullies and the billionaires they serve. Help ignite American optimism and belief in our own power to build a society and government we can be proud of.

[summer_in_TX]

21. The media have little choice because the legislation is actually named the "Big Beautiful Bill."

So accuracy requires it. Clever marketing propaganda, unfortunately.

But, we can and should rename it. I've called it the Big Bullshit Bill, the Big BS Bill, and saw someone else refer to it as the Big Ugly Bill.

Beauty is as beauty does. Ugly is right.

[choie]

26. Of course they have a choice!

They could just call it the budget bill. There was a time, before we became an idiocracy, when bills weren’t named, for chrissake.

[misanthrope]

22. Agreed, The opposition needs to unify behind a name of their own

for this monstrosity. It would help if it were also alliterative.

[elocs]

23. Most mainstream media have bent the knee to Trump now either subtly or overtly. n/t